Sales and Marketing

Kaplan EduNeering optimizes the sales and marketing function while complying with all regulatory requirements and guidelines including those identified by the Office of Inspector General (OIG) as sources of potential liability. Sales personnel are trained in compliance with FDA regulations, company policies, the AdvaMed Code and product specifics. Product launches and ongoing sales are supported through customized training courses that provide dispersed sales forces with the knowledge to introduce, explain and demonstrate medical technologies.

Online Vendor Certification Tracking
Our customized programs for Vendor Certification incorporate standards from JCAHO, the American College of Surgeons, and Association of periOperative Nurses (AORN). These certifications are accepted at hospitals and medical offices across the country, allowing sales representatives’ access to medical professionals. Function-based training, online access and audit-ready documentation enable the efficient management and compliance of remote sales representatives.

Managing Physician Consulting Relationships
Kaplan EduNeering’s DocMinderSM solution manages the business relationships between companies and physicians by automating the contractual, financial, and consulting activities to achieve compliance objectives while streamlining workflow processes. Approaching deadlines for deliverables automatically trigger alarms, enabling program managers to identify and respond to potential contract or compliance issues.DocMinder meets all requirements in the newly proposed Physicians Payments Sunshine Act and all final or pending state regulations.

Kaplan EduNeering solutions help medical device companies achieve:

Regulatory compliance with OIG, FDA, and AdvaMed Code
Sales representative certification for hospital access
Sponsor/Physician relationship management
Product-specific training
Efficient educational delivery related to product launches