Sales and Marketing

Kaplan EduNeering's solutions facilitate compliance with the sales and marketing requirements set by FDA’s DDMAC, OIG, Managed Care Organization guidelines, the PhRMA Code and research hospitals and universities. Sales representatives are trained, tested and updated as regulatory and product information evolves. Specialized training assures that sales reps comply with requirements in areas as diverse as product use and promotion, the representative/physician relationship, and ethics. Our DocMinderSM solution manages the business relationships between companies and physicians by automating the contractual, financial, and consulting activities to achieve compliance objectives while streamlining workflow processes. Product launches are supported by customized, product-specific training that enables sales representatives to accurately address questions about product use, efficacy and safety. Specialized learning modules tailored for prescribing personnel optimize the sales process by introducing and updating product information via computer on a 24/7 basis, freeing sales reps to pursue new sales channels.

Kaplan EduNeering's knowledge programs for sales and marketing address both commercial compliance and product training requirements:

Testing for comprehension of product-specific knowledge
Sponsor-supported educational program compliance
PhRMA and OIG compliance
New product launch
Online Customer outreach programs
Sponsor/Physician relationship management